Evaluation Q2 (Simeon Onaji)

When looking at the effectiveness of the combination of my main product and ancillary tasks I need to ensure that they are each effective on their own first. They would be deemed effective if they fulfilled their purpose and if they were appropriate for my target audience.
DIGIPAK
I believe my Digipak fulfil its purpose. This is because it contains many conventions of a real music digipak.
 Within this image we see Rihanna the main Artist, looking calm and relaxed as she looks down, we are immediately drawn to the boldness of both her lips and her hair. Similarly in our digipak, Hannah's face dominates the screen, we are immediately drawn to her lips which is opened slightly. Similar to Rhianna's digipak red dominates the screen and both artists are looking down. In addition the typography used within both respective front cover is very minimal, only the artists names and the name of their albums are placed upon the front cover and below the bold images of both protagonist faces.

The back cover of both albums are also very similar. The use of Arial font on the track lists makes them both easy to read for the audience and it also implies that both artists represents as simple women. Both female artists have been placed on the left hand side so the fonts won't take away the main image. the bar codes and other texts in both respective back covers have been placed at the bottom which is what we normally see on the back cover of a digipak. They have used small font size on other texts but made the fonts larger for the track lists as this is the main important text at the back cover.The similarities between both digipak suggest that my digipak fulfils its purpose.

All through of my product are connected through the use of synergy, due to the same settings being used in the video, the digipak and also the magazine advert. Moreover all three products present our main character Hannah therefore showing an immidiate links between the three products. In addition similar fonts and colours were used throughout the creation of the three product thus creating synergy.
My anciliry text has enhanced my main text in a number of way. it has enhanced the proffesional look and feel of the album which is common for a released album, moreover the poster cover allowed us to show various reviews and comments which would also be seen on a bi album release. In additon the digipak includes the front and back cover and all the songs in the album, all of which makes the project seem more real and belivable which is the aim.
In terms of our digpak and poster cover the targetaudience told us that our digipak did look professional and believeable, they thought the font and background image were good, However our audience feel that we could have done more to make our Magazine poster look more professional and less amaturite.

Overall I am very pleased with the end results of my ancillary tasks. I believe they fulfil their purpose effectively and are also aesthetically pleasing. If I had to change something I would maybe change the picture of the artist in the advertisement. I beleieve i could have used an image that better create a synergy between the three prodct as well as making the magazine look less amature.